How to write a tradesperson profile that wins jobs
By the GlowUpp team · 27 October 2026
BeforeAfter‹›An AI-generated example. Real results depend on your own space.
Homeowners reading your profile are asking one question: can I trust this person in my home? A clear, honest profile with good photos answers it quickly.
Say exactly what you do
"Decorator" is vague. "Interior and exterior painting and decorating for homes in your town, from single rooms to whole houses" tells people whether you are right for them. List the main jobs you want more of.
Say where you work
Name the towns or areas you cover. People look for someone local, and it saves you enquiries from places you will not travel to.
Show who you are
- A friendly, clear photo of you, and your business name.
- How long you have been working and any training or qualifications.
- Registrations, memberships and insurance, where you have them.
Show your work
Add recent before and after photos of jobs similar to the ones you want. Choose clear, well-lit photos and always ask the client's permission before you use them.
Explain how you work
Say how quickly you reply, whether you visit before quoting, how you handle payments and what a client can expect from you. A few sentences are enough.
Write in plain English
Short sentences, no jargon, no capital letters shouting. Write as you would talk to a customer on the doorstep.
Keep it honest
Only claim what you can prove, such as qualifications and insurance, and do not promise more than you can deliver. Overselling costs you more than it wins.
Keep it up to date
Add new photos after finished jobs and update your areas and availability. A profile with recent work looks like an active business.
A profile to start with
Create your free GlowUpp profile and add your areas, services and photos. There is no monthly fee. See the professionals page for how it works.
Show clients the job before you quote
Free profile, your own link and QR code, and a redesign of the client's own space. You only pay when a job is won.
See how it works for tradespeopleCommon questions
- What should I put in my profile?
- What you do, where you work, who you are, photos of recent work, any insurance or registration, and how you work with clients.
- How many photos should I add?
- Quality matters more than quantity. A handful of clear, recent before and after photos of the jobs you want more of is a good start.
- Do I need permission to use photos of my work?
- Yes. Ask the client before you share photos of their home, and leave out personal details.